Arab Men and Women #8: Brand Names

December 17, 2010

If you’re visiting the Middle East for the first time; you’re up for a surprise here 😎

Forget what you see on TV about wars and religion; it’s just the stupid propaganda.

If you happen to visit one of the famous Arab cities like Dubai (or Posh Dubai if you will), Beirut, Amman, or Cairo; you will notice a rediculous interest in brand names and fashion in general. Since this is the Middle East, so you should already expect the unexpected.

Just because something is trending in New York, Stockholm, and Paris, doesn’t necessarily mean it’s trending in Beirut and Amman for example !  Typically, you will find a certain type of jeans trending, and at least 95% of the girls (and guys – disturbing I know) wearing the same type of jeans. It’s the cool thing, and everybody will have to wear and if you don’t wear the same jeans then you are a loser – uncool – geek.

A typical stylish guy should have at least 18 different jeans, and a girl would have double or triple that – depends on her budget.  Believe me, it’s nothing you will see anywhere, because usually a  girl doesn’t have to provide for herself or for her family in the Middle East, so basically her budget is her entire salary.

Guys however, depends on their money, and that can be a bitch. So just like the rest of the world, cool and rich go hand in hand here. Diesel, Pull & bear, and so many brands, some of which are actually not stylish anywhere save for the Middle East. And since the whole concept and sense of beauty is damaged (read my earlier posts to understand), so the degree of beauty and coolness is primarily related to clothing in the Middle East.

Speaking of Brand Names, you should also notice that the average (15 to 60) yrs old Arab citizen usually have the latest cell phone out there. Be it the new iphone(s), blackberry, Nokia, or whatever brand that’s trending – in the Middle East. It doesn’t matter if they don’t use 98% of the features in those “smart” phones, it’s all about the looks, and being cool to attract the opposite sex (now don’t argue and say that it’s for some other holier puporse, there isn’t any other logical reason that I can think of).

On a personal ranking, I think Beirut & Dubai are the winners for the most over-dressed girls, and I gotta tell you, an eye candy isn’t always a bad idea 😉 ; just don’t get dragged to the world of “fashion in the Middle East” because you need a lot of time, money, and plenty of airhead to catch up with the madness.

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